First Friday Artwalks are a very popular community activity montly within the historic downtown business district of Louisville, Colorado. While drawing a large pedestrian following, no clear identity existed to represent the monthly event organizer to the broader Boulder County community – making it very difficult to develop sponsorships, funding and marketing campaigns. Our Louisville logo design for Louisville Arts District stamps their new branding throughout their event and promotional materials. The new Boulder brand design reflects the growth of Louisville Arts District in reaching outward to art-lovers throughout the greater community.
Local business sponsoring First Friday Artwalk displays have long displayed yellow balloons on their sidewalks as a public invitation. Our Louisville logo design for Louisville Arts District places the familiarity of the yellow balloons as a central impression anchoring the new LAD logotype. The central yellow circle also reflects the comforting glow of the historic downtown Louisville street lights illuminating the First Friday Artwalk pedestrians. The light source signifies the district is Open For Business’ for arts, events, entertainment and dining.
The central circle represents the inclusive creative community LAD seeks to build and nurture – reshaping and inviting everyone into Louisville’s Art District as a distinctive Boulder logo design.
Fonts are carefully selected – warm, friendly and memorable – to create a distinct Louisville logo design that is easily identified throught the marketing campaign. The Boulder logo design is specific for the community with bright, youthful, welcoming and modern brand colors – reflective of the downtown Louisville Arts District’s First Friday Artwalks.
We created a complete Louisville marketing campaign system to promote the First Friday Art Walks including branding design within posters, monthly newspaper ads, maps, and heavy-duty refrigerator magnets – creating memorable viewpoint experiences to the target communities for the Boulder marketing campaign.
Check-out the Louisville Arts District website for their latest updates and schedules for First Friday Artwalks.
Review additional Logo Design projects within our Strange Bird Designs portfolio.