Pocket Stuffer

A small accordian brochure design sized to fit easily into a rear pants pocket as a later reference for attendees of the 2013 North American Handmade Bicycle Show – Denver, Colorado. The pocket stuffer brochure increases attendee retention of important company information within their pockets while they walk the aisles of this large custom bicycle builder tradeshow – eliminating the risks that the brochure will be dropped or misplaced by the company’s key market demographic.

The accordian brochure design allows engaging product imagery, product details, company history, and custom ordering details within a very small folded area measuring only a few inches square. Our design of the pocket stuffer accordian brochure for Kent Eriksen Cycles was created in the theme of “going straight to my back pocket for safekeeping.”

Kent Eriksen Cycles is one of the most successful custom titanium bicycle builders within the United States and an fan favorite at the annual NAHBS tradeshow. Their 2013 NAHBS-Denver booth displayed 12 custom bicycles arranged as a display of the fabrication shop with a few frames and products in-progress. The Kent Eriksen Cycles booth was a huge draw for attendees with nearly every visitor stuffing a Kent Eriksen Cycles accordian brochure ‘straight to their pocket’.

The inexpensive pocket brochures were displayed on the surface of each show bike stand – opened / free-standing – throughout the large Kent Eriksen Cycles display booth.  The pocket brochures were extremely popular – we restocked display brochures continuously throughout the 3-day trade show.

Kent Eriksen Cycles continues to build some of the most beautiful custom titanium bicycles in the world – all from their small headquarters in Steamboat Springs, Colorado. Plan to visit the next NAHBS trade show to see the latest Kent Eriksen Cycles creations.

Review additional Brochure Designs within our Strange Bird Designs portfolio.