New trade show graphics created for the exterior walls on the Gates Carbon Drive booth at Eurobike 2018 in Friedrichshafen, Germany. Eurobike is the world’s largest bicycle industry trade show attracting over 1,300 exhibitors and over 40,000 trade visitors.
EUROBIKE is the undisputed leading global trade show for the bike business. This is where the bike industry gets networked, wins over its trading partners and presents itself to the media.
The Gates Carbon Drive exhibit walls display the proven history of Gates Carbon Drive within a wide spectrum of the bicycle industry showcasing their belts and components in action – an important visual message as new competition develops for the belt drive market within Europe.
Image heavy wall graphics tell a unified story for a vast array of languages within the European market. The limited use of copy elements are placed mid-wall or higher for reading above bicycles displayed in the booth at floor level.
The Eurobike Booth project was the first application of new Gates Corporation brand standards for the Gates Carbon Drive product line.
Gates Carbon Drive provides a great blog – and beautiful bicycle gallery – to follow their most current cycling products.
Gates Carbon Drive