A effective event poster design must inspire the target viewer’s attendance – while creatively displaying promotional poster elements of name, date, place, and key sponsors. A special branded poster will be kept by target ‘collectors’ in their personal display long after the event’s conclusion.

Displayed at bike shops targeting competitive cyclists within the Denver-Boulder-Front Range communities of Colorado for the regional Labor Day Weekend event in Steamboat Springs, Colorado – the new promo poster design was instantly liked by the professional bike shop staff. The race promo poster design proved popular with competitive cyclists and cycling fans – becoming the best selling race poster in the event’s 10-year history. See our complimentary Creative Event Shirt as branded apparel for the Steamboat Springs Stage Race – which became their best-selling t-shirt design.

Our 2013 bike race promotional poster design for Steamboat Springs Stage Race was inspired by a monochromatic artistic photograph from Michael Robson Photography in Boulder, Colorado – showcasing his top-end Moots titanium road racing bicycle. With Moots as a key event sponsor, it was a natural image selection for our race poster project.

Our bike race poster features original logo design within brand identity standards we created for Steamboat Springs Stage Race to immmediately launch their presence on the regional race calendar as an established top-quality event – a not-to-be-missed regional bike race for Labor Day Weekend each fall in Steamboat Springs, Colorado.

Review additional Poster Design projects within our Strange Bird Designs portfolio.