Gates Corporation leads the world advancing fluid power technology as a leading global manufacturer of hydraulic hoses, couplings and accessories. As an engineering-based company, Gates continually creates new products using their advancements in materials, design, and manufacturing techniques. Our white paper project for Gates initially required creating a layout and presentation within their new brand standards for a highly technical engineering-based report and expanded to create a techical brochure design for sales team use with their wholesale distribution partners and larger OEM partners and prospects.

We delivered a print-ready technical engineering white paper to Rubber & Plastics News – created within new Gates brand identity standards including primary and secondary image presentations, information tables, and custom infographic elements. While published within the technical trade journal without Gates direct control of presentation, providing the branded white paper ‘print ready’ increased the probability the article would be viewed within the brand promise presentation of Gates.

Custom infographic design allows a visual interpretation of complex engineering and technical data from within the article and data tables. A successful infographic design clearly transfers the information while also inviting the reader into a deep-dive of the technical information within the article – maintaining and reinforcing the viewers attention and recognition of the Gates branding promise. Our infographic designs include presentations of various assembly dimensions, computer modeled pressure variations, and several Venn diagrams to express statistical variations of hydraulic assembly components.

While the original white paper article targeted key customers within the fluid power industry, our technical brochure design allows the Gates sales team to internally print brochures for specific partner and prospect meetings – within the full Gates brand presentation not available within the original published white paper report design.

Photographs of our report design from the Gates white paper include both the technical brochure design – in full Gates brand standards – as well as the published white paper report design published within Rubber & Plastics News trade journal.

Review additional Brochure Designs within our Strange Bird Designs portfolio.

White Paper – where in the world did this publication term come from!?