Eurobike 2019

New trade show wall panels created in collaboration with Gates Carbon Drive for Eurobike 2019 – the world’s largest cycling tradeshow held September 2019 in Friedrichshafen, Germany – with key graphic design criteria including:
– Clean, professional presentation on mostly white backgrounds
– Eye level inspirational messaging
– Visual narrative timeline of Gates achievements along the back wall facing a pedestrian aisle

Simplified inspirational messaging – with complimentary large-scale cycling imagery and sample bicycle displays:


An engaging overhead circular banner announces the Gates Carbon Drive booth within a clever simulation of the iconic Gates Carbon Drive belt: including the signature blue interior belt tooth profile.

The long exterior back wall panel – facing a walkway aisle – allowed the presentation of major Gates historical achievements since 1917 within Power Transmission including significant achievements for Gates Carbon Drive development for bicycles and targeted future growth within global personal mobility.  The narrative timeline of Gates achievements includes the tagline: ADVANCING HOW THE WORLD MOVES.

Over 4-days, the Gates Carbon Drive Eurobike 2019 trade show booth was viewed by over 40,000 bicycle industry attendees including many key OEM partners.

Click through to the Gates Belted Blog for their Eurobike 2019 summary including several live action booth photographs.

We have several Trade Show / Exhibit projects within our Strange Bird Designs portfolio.