Gates Corporation was finalizing new brand standards Fall 2017 when they acquired Atlas Hydraulics. The acquisition brochure was the first piece to incorporate the new brand standards – an initial ‘trial run’ with the international marketing team.
Atlas Hydraulics was a specialty company in the design, manufacture & supply of hydraulic hose & tube assemblies to industrial product manufacturers – primarily using hydraulic hose & coupling components from Gates. The acquisition brochure focused toward larger industrial & automotive manufactures based in North America as an introduction of increased capabilities as a single source, best-in-class supplier.
Gates Corporation announced their Atlas Hydraulics acquisition in an October 3, 2017 press release, including a summary of their newly streamlined operations.
Click through to see the PRO Series Launch project as an earlier transition toward then-in-development new brand standards.