As presenting sponsor of the 2017 BMA Colorado Gold Key Awards, Gates Corporation desired a fun event theme with an integrated event marketing campaign to drive increased excitement, entries, and attendance.  Our initial brain storming session with the Gates marketing team late October 2016 included a slight detour celebrating the recent Bruno Mars “24K Magic” performance on Saturday Night Live.

Over the next few weeks while working through varied event themes, we kept returning to “Twenty Four Karat Marketing” influenced by the Bruno Mars 24K Magic performance – it was fun, young, energetic, entertaining, and most importantly GOLD.  It was the perfect theme for the 2017 BMA Colorado Gold Key Awards.

Excitement & entertainment are key components of the XXIVk Marketing presentation for each of the marketing campaign elements:

Event Theme

Postcard – Call For Entries

Event Invitation

Event Poster

Print Ad (5280 Magazine)

Electronic Ad (Outdoor Billboard)

Event Program (48 pgs)

Photo Booth Picture Frame

Digital Advertisement (Animated GIF)

Shutter Booth Frame Art

Event Slideshow (PowerPoint)

The XXIVk Marketing theme elevated the 2017 BMA Gold Key event – drawing increased submissions and event attendance – while inspiring the Colorado marketing community for future creativity.

A summary of the 2107 event and category winners is provided on the BMA Colorado website.