Acquisition Brochure

We created a new capability brochure design for Gates Corporation following their October 2017 acquisition of Atlas Hydraulics – showcasing the expanded hydraulic assembly products and services now available to the fluid power industry through the combined trusted brands to key OEM markets. The capability brochure design announces the acquisition and re-introduces the legacy Atlas Hydraulics products within the Gates Corporation brand presentation – cementing the Gates brand quality promise.

In an interesting twist of fate, Gates was working quickly to finalize their new brand standards for release 2018. Our new capability brochure design announcing the Atlas Hydraulics acquisition became the very first presentation piece within Gates’ new branding system – an exciting ‘trial run’ working with their engineering, sales, and marketing teams while requiring brand presentation sign-offs extending into the executive suite. The pressure was on for everyone in developing the new capability brochure design – we had to get it right!

Atlas Hydraulics was a specialty company in the design, manufacture & supply of hydraulic hose & tube assemblies to industrial product manufacturers – primarily using hydraulic hose & coupling components from Gates. The acquisition brochure design focused toward larger industrial & automotive manufactures based in North America as an introduction of increased capabilities as a single source, best-in-class supplier.

The Atlas Hydraulics was a game-changing moment within the fluid power industry – improving products and services for key global OEM’s within the long-established brand promise of Gates Corporation. News of the October 2017 Acquisition Announcement spread quickly generating renewed interest in Gates’ new hyrdaulic assembly capabilities.

We also created a slightly earlier in-transition PRO Series Launch brochure for Gates – incorporated many elements of the new still-in-development brand standards combined with a few familiar legacy brand standard presentations.

Review additional Brochure Designs within our Strange Bird Designs portfolio.