BRAIN Centerfold

Bicycle Retailer And Industry News (aka BRAIN) publishes their annual Dealer Issue each January to deliver product specific training information to the professional staff of the bicycle dealer industry – one of their top issues that is retained year-round as an ongoing resource to repair & service staff. We created this centerfold ad design in collaboration with Gates Carbon Drive – published within the January 2019 BRAIN Dealer Issue.

BRAIN requires the two page ad design to display product marketing within the left side while the right side focuses to professional product information in effort to better serve the dealership industry. Our centerfold ad design pulls the two sided requirement together through product and inspiring use photography, placement of the Gates Carbon Drive traction bar across the centerline, and subtle application of the Gates Carbon Drive marketing message blue as copy highlights within the professional product tips.

The centerfold ad design delivers a lot of product and technical information to the professional readers of BRAIN – while maintaining the Gates Carbon Drive brand standards within a clean presentation.  You can also see the evolution of the Gates Carbon Drive messaging within the Eurobike 2019 tradeshow booth display panels September 2019.

Follow the latest Gates Carbon Drive developments and bicycle showcases on the Gates Carbon Drive Blog.

Review additional Print Advertising graphic design projects within our portfolio.