We created a Colorado logo design and branding system design for the launch of Novus Landscape as a separate stand-alone business from the well-established Windemere Landscape & Garden branding. Megan had created the well known original Windemere ‘windmill’ logo all the way back in 1999! Our new Novus logo places yellow flower petals within nature’s golden ratio to create an updated reflection of the Windemere windmill within a presentation targeting high-end landscape contracting clients as Novus Landscape.
The Novus Landscape branding system design serves as a new introduction while remaining familiar to their established customer base and the larger resort community – a unique accomplishment in a small resort mountain community where the Windemere logo will continue to brand the garden center operations separately. While moving forward as separate businesses, our professional Colorado brand designs for both Novus Landscape (2016) and Windemere Garden (1999) create a beneficial symbiosis within their now separate professional brand promises within the small high-end mountain resort community.
Our new Novus Landscape logo design avoids several over used Colorado band elements as most Steamboat Springs landscaping companies brand themselves within representations of the famed Mount Werner (Steamboat Ski Resort), forest trees, and the flow of the Yampa River as visual icons of the mountain community. By specifically avoiding all of these common logo design elements, the Novus Landsacpe logo POPS! from among their competitor identities.
Instead, we creatively hid these key mountain town environmental elements within the new branding system:
Nature’s golden ratios grows from the green growth of the Routt National Forest
Novus wordmark placed boldly in deep blue representing the cool flow of the Yampa River from the forest through the valley
The golden ratio of nature climaxes within a display of a golden yellow petals and Colorado sunshine symbolic of the natural landscape beauty living within Colorado’s annual ‘300 days of sunshine’
Our new Novus Landscaping branding system delivers a unified professional presentation within every viewpoint:
Letterhead & Business Cards
Introduction Letter from Owner
Shirts for landscape crews & management
Website – visual concept
Novus Landscape designs, constructs and maintains the most beautiful landscapes in Steamboat Springs.
Click through to Windemere Garden Center to see our original ‘Windemere Windmill” logo design from 1999.
Review additional Logo Design and Brand Identity projects within our Strange Bird Designs portfolio.