Bears are nature’s best anglers, knowing where the best catch will be on any given day. This image of a bear hunting fish within a beautifully flowing river creates a visually stunning magazine advertisement that stands out in the crowded outfitter space, moving beyond the typical ‘large fish’ cliché. The ad design evokes the desired escape into the beauty of nature promised through a professionally guided flyfishing outing with Bucking Rainbow Outfitters, offering access to miles of secluded, private river.

The tag line “Looking For An Outfitter?” creates a fun double entendre to look under the river’s surface to know where to find the best fish – and the best fly fishing outfitter – with Bucking Rainbow Outfitters.

The versatile ad was created as a horizontal display for the back cover of the local Steamboat Guide magazine; the ad was also used as a half-page vertical display within additional print publications.

Bucking Rainbow Outfitters in Steamboat Springs, Colorado has been family owned since 1994 and is a certified Orvis Outfitter. Located within the Boggs Building in the historic downtown district, they deliver some of the best fly fishing access within Routt County. Contact Bucking Rainbow Outfitters to schedule your next fly fishing excursion.

Review additional Print Advertising graphic design projects within our portfolio.