We collaborated with the Pinnacle Properties team in creating an identity for their new ag building construction company, Pinnacle Buildings, based in Steamboat Springs, Colorado. Pinnacle Properties is a well regarded residential construction & development company with an established logotype placed below a stylized mountain peak. The ownership group desired to extend Pinnacle Properties’ mountain graphic into the new Pinnacle Buildings construction logo design while reflecting an entirely new – yet distinctly familiar – brand promise as a top-quality local alternative to large national ag building brands.
The Pinnacle Properties logo presents a strong mountain peak symbolized above the logotype displayed in Gills Sans, a humanist sans-serif typeface designed by Eric Gill in 1926. While drafting construction identity designs, I was inspired by the classic simplicity of the Gills Sans typeface. I wanted to present a barn to embody these characteristcs. I noticed the row of barn posts mimicked the vertical stems of the logo letters. By making the mountain peak solid, reversing the color of the peak to white, and setting the mountain behind the barn, the new ag building logo creates an illusion of space and depth. The construction logo design letters are aligned to specific vertical elements within the classic bold red barn – creating carefully designed relationships to establish brand recognition. There is a comforting reflective symmetry within the vertical & horizontal proportions as an inverted reflection of the Pinnacle Buildings logotype fits perfectly within the middle third of the logo structure.
– Megan Morgan
Additional graphic design projects for Pinnacle Buildings’ new construction company identity system include:
Jump over to the Pinnacol Buildings website to see the breadth of high-quality custom agriculture building projects for the new company – pole barns, greenhouses, garages, out buildings, etc.
Click through to review additional Logo Design Projects within our Strange Bird Designs portfolio.