mrp BIKE Ad

We created a full page magazine ad for the Summer 2014 release of mrp’s Stage mountain bike suspension fork – published in BIKE and Mountain Flyer magazines targeting the top-end competitive mountain market.

The new full page ad includes brand identity updates for Mountain Racing Products and showcases the fork’s suspension technology advancements through an inspiring live-action image.  The advertisement layout reflects the stylized rocky chunk of the Grand Junction, Colorado terrain as the home of Mountain Racing Products – simultaneously enforcing the new mrp logo.

The full page magazine advertisement was a critical component for the mrp Brand Logotype and Identity System project.