A new brand identity system – and logo update – for Mountain Racing Products as a leading manufacturer of cycling products originally acquired by EKO Products with separate marketing identities including:
mrp – mountain bike chain guides
White Brothers – mountain bike suspension forks
Kreittler Rollers – cycling training rollers
Tamer – suspension seat posts
PowerGrips – pedal straps
With the growth of the mrp drive train guides within Gravity and Enduro competition, the company name was updated as Mountain Racing Products – even though the existing mrp brand referenced the original founder as “Mister-P”.
While finalizing design & production of the new Stage fork, the mountain bike suspension forks were moved from the original White Brothers acquisition into the mrp brand identity. We now needed to create both a new mrp brand identity as well as a new trend-setting graphics presentation for the fork legs.
Design guidelines included a performance / racing community target with a ‘bee line to the podium’ presentation – while clearly identifiable as an mrp fork from a distance of 100 feet.
I need to instantly see it is an mrp fork when I see a bike across the street.
The new logotype references mountain bike racing with a side-by-side homage to dual slalom racing in the two orange accent race-stripes. The custom m-r-p letters are modern and simplified and placed within the company’s unique home mountains landscape – the famous jagged rocky chunk ledges surrounding Grand Junction, Colorado.
The updated mrp logotype allows flexibility for placement onto varied products – within large or small display spaces.
The new Stage suspension forks debuted at Eurobike 2013 with “Murdered” black-on-black and “Angelic” white-on-white graphics – with mrp to ‘POP’ in contrast from the fork leg. Separate fork labels include precision tuning options of the Stage fork for quick on-course suspension tuning.
The original gothic-style mrp logo can be seen within the animated GIF created for the launch of the G3 Swingset product – published on the pinkbike.com website Summer 2013.
Be sure to visit Mountain Racing Products to see their latest cycling products.