An early transition Fall 2017 between existing and in-development new brand standards for Gates Corporation – elements of each brand system are present within this PRO Series product launch brochure.
Gates Corporation launched their PRO Series hydraulic hose & coupling components as a high-quality line focused to standard duty applications. It was vital that the presentation of PRO Series not diminish from the industry leading performance of the MegaSys product line.
The PRO Series brochure includes a ‘growing performance tachometer’ icon to clearly identify the capabilities of both PRO Series and MegaSys products from Gates as the industry-leading component manufacturer – easily readable worldwide. Colors were specified as green “Go” for PRO Series and blue for the increased performance of MegaSys – avoiding any presentation of a performance red line.
A 3-D line illustration of a skid loader shows sample placement of PRO Series and MegaSys hydraulic components within an application system – highlighting the performance areas where both PRO series and MegaSys components may be used simultaneously. A similar 3-D line illustration depicting PRO Series and MegaSys components within a track hoe application – used by the sales team within internal PowerPoint presentations.
While introducing PRO Series as a lower priced line for standard duty applications, the brochure highlights that the best performance remains within the top-performing MegaSys line – both from Gates Corporation as the trusted industry leader.
See the Acquisition Brochure project for the first project created using the new brand standards for Gates Corporation February 2018.